You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing State Of Art.
ANA has found 315 results for you, in 320 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Australia

The paper examines the three major Australian media, television, radio and print. The changes that have occurred over the ten years which are likely to affect survey technique and data application are considered as well as the resultant changes in...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Ian Muir
Company: McNair yellowSquares Pty Ltd
June 15, 1980
×

Citation

Muir , I. (1980a, June 15). Australia. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/australia


Research papers

United Kingdom

The paper points out that one result of sluggish economic growth in Britain over the past decade has been a similarly slow increase in advertising expenditure. Consequently, funds have been lacking for heavy investment in new media research services,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Derek Bloom
June 15, 1980
×

Citation

Bloom, D. (1980a, June 15). United Kingdom. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/united-kingdom-2016


Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current ‘hot potatoes’ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1980
×

Citation

Speetzen, R. (1980a, June 15). Recognition versus recency . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/recognition-versus-recency-


Research papers

Ten years of media research and planning in Italy

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following:A. The target group;B. How to structure vehicle...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Vittorio M. Meroni
June 15, 1980
×

Citation

Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/ten-years-of-media-research-and-planning-in-italy


Research papers

Numerical data banks

Only comparatively recently has informatics been accepted as a science in its own right and its content and boundaries are still unsettled. In effect, the definition of the term informatics is still being argued between experts both at national and...

Catalogue: Seminar 1980: Information Systems In Action
Author: Marcello Colantoni
June 15, 1980
×

Citation

Colantoni, M. (1980a, June 15). Numerical data banks. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/numerical-data-banks


Research papers

Media measurement

This paper summarises the importance and problems of advertising effectiveness measurement in general, media measurement, major approaches for measuring advertising effectiveness, the development of media measurement in Turkey during the past ten...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Kemal Kurtulu
June 15, 1980
×

Citation

Kurtulu, K. (1980a, June 15). Media measurement. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/media-measurement


Research papers

France

Advertising is designed to communicate with subjects, not objects. It is transmitted by the mass-media, which technology has placed at the disposal of mankind to "socialize" communication. These two obvious facts mean that advertising is naturally...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dominique Leger
June 15, 1980
×

Citation

Leger, D. (1980a, June 15). France. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/france-1934


Research papers

The quantum package

QUANTUM is a sophisticated package designed to maximise the benefits of computer technology for the Survey Practitioner. It is used extensively in Europe and USA for both ad-hoc surveys and larger more complex studies in the commercial and public...

Catalogue: Seminar 1980: Information Systems In Action
Author: Mark Katz
June 15, 1980
×

Citation

Katz, M. (1980a, June 15). The quantum package. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-quantum-package


Research papers

The years of experience with a dialogue marketing information system in action within the German Unilever

In 1977 I installed the EXPRESS Market Research Information Service at UNION Deutsche Lebensmittelwerke OmbH, a Unilever subsidiary. This paper discusses the value placed by the management on the system, after two years' experience of the system and...

Catalogue: Seminar 1980: Information Systems In Action
Author: Werner Röske
June 15, 1980
×

Citation

Röske, W. (1980a, June 15). The years of experience with a dialogue marketing information system in action within the German Unilever. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-years-of-experience-with-a-dialogue-marketing-information-system-in-action-within-the-german-unilever